Saturday, April 26, 2008

So long Countrywide Finance

On April 24th, 2008, Mortgage Lender Implode-O-Meter reported that Bank of America is going to make the Countrywide Finance name go away. No big surprise! It's kind of got the same disaster-tinged feeling like Valujet after the crash in the Everglades. Countrywide lent money that it appears they shouldn't have than anyone else.

I've finally broken $100 on Google Adsense

As on April 26th, 2008, I've passed $103. The magic $100 point actually took place while I was working out of the country about 2 weeks ago.

Like anything, work is involved and I've got a lot of irons in the fire. You can see that this is true I'm sure by how infrequently I've been posting on Rat Race Escapes. Those that know me, know I own several businesses and have real estate investments so maybe I split my time a little much. Sounds to me like I need to delegate more than I am so I can handle the different pursuits I have.

Do you have a web site? If you do, and you think that it might make sense for you to make some money off of it, check into Google Adsense.

How do you make money with Adsense? Google and others can explain it better than I can but with the right marketing for your site, you can potentially get a lot of clicks. For some Google Adsense links, you get paid for clicks that people viewing your site make. For others, you get paid when somebody actually buys something. Google doesn't cut an actual check (send a direct deposit) until after you've hit the $100 threshhold. Then it still takes until after the following month. So I won't see it until June sometime.

I haven't spent anywhere near the time optimizing Adsense or referral revenue that I'd wanted to over the past 10 months. I won't beat myself up over that because I know my the revenue has been slow. But it has increased on a monthly basis. While revenue has averaged about $10 per month ($103 / 10 months), December, January, February and March, all were at least $20.

Before throwing in the towel, that tells me something. What does that tell me? Looking at site statistics, affiliate statistics through the various places I'm monetizing, including Adsense, I had more clicks because I had more traffic. That traffic came because I paid attention through the fall promoting various web site, got newsletters out promptly, etc., that all drive traffic to the various sites. One thing I always keep in mind is that only relevant content gets included and the ads only have value to somebody reading the content. Maybe they won't to everybody but they will to some of the readership.

Given the traffic I've been fairly effective, falling into high average for click-throughs (clicking on links to go to the Adsense links or other links of the sort). Can I do better? Sure. And I intend to.

There are sites that generate more than US$100,000 each and every month just from Adsense. Maybe not a lot but some. There are quite a few more that generate US$10,000. My current goal for end of year is US$3000 from all online affiliate and Adsense like things combined and I'll be satisfied this year if I get to US$1000 per month. I'm a little behind to reach these; so I've got to focus a little.

It's a matter of better allocating my time but I'll get there!

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